Posts
Showing posts from February, 2026
Statement of Intent
- Get link
- X
- Other Apps
Appealing to a target audience of cultured 16–25-year-olds within the AB economic demographic, I have initiated a lifestyle and fashion brand identity across two front covers, and content pages. This audience is predominately female and is likely to engage with lifestyle and fashion magazines that value clean layouts, typography, and soft colour palettes. My aim is to produce a seasonal-inspired fashion and lifestyle theme across both covers and content pages; in order to do this, I want to design coverlines, mastheads, images, and colour palettes that are inspired by the summer and winter season. For this, I intend to name my magazine’s ‘EQUINOX’ as a reference to the occurrence when day and night are equal in length, marking the change in seasons- this is relevant to my magazine because it reflects how each issue will take inspiration from trends associated with the summer and winter seasons, allowing the content to feel connected to real-life routines. Across both covers and content...