Rachel Howell A-level Media NEA Year 2

  Condé Nast The Condé Nast website follows codes and conventions that allude to a typical style magazine whilst also reflecting its status as a luxury and cultural publishing company. Firstly, the headline ‘Conde Nast’ appears in bold and is stretched across the page as you enter the website, following by engaging subheadings including ‘The Conde Code’ which indicates the company’s beliefs and values. At the top of the website, the search bar, icons and sharing tools can be accessed to give full interactivity with active audiences- This aligns with Clay Shirky’s ‘End of Audience’ theory, which suggests that audiences are no longer passive consumers of media. Instead, they have become active audiences with the ability to like, share and comment on content, directly engaging with creators and companies.   The website uses a mix of serif and sand-serif fonts, creating a balance between modernity and sophistication, appealing to its audience whilst also being easy to read. The...

The magazine industry is a part of the media and publishing world that produces and distributes magazines. These magazines can be found in print and digital formats that typically feature articles, interviews, photography and advertisements whilst covering a range of news, fashion, entertainment, lifestyles, etc. The purpose of a magazine is to inform, entertain, educate, and promote brands and ideas to a specific target audience so that they are influenced and engaged by its contents. Firstly, the contents of the magazine are written and edited which is then followed by photo shoots, interviews and research to appeal target audiences and increase revenue growth. Afterwards, magazines are either printed to be sold in shops or published online on websites and apps; Marketing and advertising will help contribute to an increased profit of the magazine as the magazine industry would want to target as many audiences as possible. The global magazine publishing market is estimated at about £8...

 

 

  On the ‘Marie Claire’ magazine cover, different magazine codes and conventions can be identified. Firstly, the main target audience will be younger females from the ages of 15- 25 years old who could be fans of the model, Zendaya, or are interested in style magazines and fashion. The secondary target audience would be younger males who could be interested in the model or the contents the magazine contains. The masthead ‘marie claire’ is portrayed through the font ‘Galena Pro condensed’ and is clearly in bold to catch the reader’s attention. The masthead is shown in a pastel yellow and is positioned at the top of the magazine cover in lower case letters; although the masthead is in lower case, it will appeal to the target audience as it is in a bigger font than the cover lines and yellow is typically a colour that stands out above other colours. The main cover line ‘DESTINATION ISSUE’ is positioned on the left-hand side of the magazine and is seen in a bold font to stand out. This...